Download the fantastic book titled The Value of Luxury written by Beata Stępień, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Value of Luxury", which was released on 12 October 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Value of Luxury by Beata Stępień PDF
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Detail About The Value of Luxury PDF
- Author : Beata Stępień
- Publisher : Springer Nature
- Genre : Business & Economics
- Total Pages : 431 pages
- ISBN : 3030512185
- Release Date : 12 October 2020
- PDF File Size : 48,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of The Value of Luxury by Beata Stępień. This book is available in ePub and PDF format with a single click unlimited downloads.