Download the fantastic book titled Firms in the Fashion Industry written by Laura Rienda, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Firms in the Fashion Industry", which was released on 04 October 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Firms in the Fashion Industry by Laura Rienda PDF
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
Detail About Firms in the Fashion Industry PDF
- Author : Laura Rienda
- Publisher : Springer Nature
- Genre : Business & Economics
- Total Pages : 179 pages
- ISBN : 3030762556
- Release Date : 04 October 2021
- PDF File Size : 16,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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