Home » The Luxury Strategy

The Luxury Strategy Book [PDF] Download

Download the fantastic book titled The Luxury Strategy written by Jean-Noël Kapferer, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Luxury Strategy", which was released on 03 September 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of The Luxury Strategy by Jean-Noël Kapferer PDF

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

The Luxury Strategy

Detail About The Luxury Strategy PDF

  • Author : Jean-Noël Kapferer
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Total Pages : 408 pages
  • ISBN : 0749464925
  • PDF File Size : 17,9 Mb
  • Language : English
  • Rating : 5/5 from 1 reviews

Clicking on the GET BOOK button will initiate the downloading process of The Luxury Strategy by Jean-Noël Kapferer. This book is available in ePub and PDF format with a single click unlimited downloads.

GET BOOK

The Luxury Strategy

The Luxury Strategy
  • Publisher : Kogan Page Publishers
  • File Size : 47,6 Mb
  • Release Date : 03 September 2012
GET BOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing

Kapferer on Luxury

Kapferer on Luxury
  • Publisher : Kogan Page Publishers
  • File Size : 50,9 Mb
  • Release Date : 03 March 2015
GET BOOK

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer

Luxury Strategy in Action

Luxury Strategy in Action
  • Publisher : Springer
  • File Size : 42,9 Mb
  • Release Date : 05 January 2016
GET BOOK

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion

International Luxury Brand Strategy

International Luxury Brand Strategy
  • Publisher : Routledge
  • File Size : 30,6 Mb
  • Release Date : 21 November 2021
GET BOOK

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand

Selling Luxury

Selling Luxury
  • Publisher : John Wiley & Sons
  • File Size : 43,8 Mb
  • Release Date : 27 May 2009
GET BOOK

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on

Advances in Luxury Brand Management

Advances in Luxury Brand Management
  • Publisher : Springer
  • File Size : 52,5 Mb
  • Release Date : 21 September 2017
GET BOOK

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie

Meta-Luxury

Meta-Luxury
  • Publisher : Springer
  • File Size : 32,5 Mb
  • Release Date : 26 April 2012
GET BOOK

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of

Luxury Brand Management

Luxury Brand Management
  • Publisher : John Wiley & Sons
  • File Size : 34,6 Mb
  • Release Date : 18 May 2012
GET BOOK

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a

The New Luxury Experience

The New Luxury Experience
  • Publisher : Springer
  • File Size : 47,9 Mb
  • Release Date : 29 April 2019
GET BOOK

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.

Luxury Fashion Branding

Luxury Fashion Branding
  • Publisher : Springer
  • File Size : 33,5 Mb
  • Release Date : 18 January 2016
GET BOOK

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for