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Download the fantastic book titled Kapferer on Luxury written by Jean-Noël Kapferer, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Kapferer on Luxury", which was released on 03 March 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Kapferer on Luxury by Jean-Noël Kapferer PDF

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

Kapferer on Luxury

Detail About Kapferer on Luxury PDF

  • Author : Jean-Noël Kapferer
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Total Pages : 240 pages
  • ISBN : 0749474378
  • PDF File Size : 38,8 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Kapferer on Luxury

Kapferer on Luxury
  • Publisher : Kogan Page Publishers
  • File Size : 38,8 Mb
  • Release Date : 03 March 2015
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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer

The Luxury Strategy

The Luxury Strategy
  • Publisher : Kogan Page Publishers
  • File Size : 28,5 Mb
  • Release Date : 03 September 2012
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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing

Advances in Luxury Brand Management

Advances in Luxury Brand Management
  • Publisher : Springer
  • File Size : 40,9 Mb
  • Release Date : 21 September 2017
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie

Meta-Luxury

Meta-Luxury
  • Publisher : Springer
  • File Size : 55,9 Mb
  • Release Date : 26 April 2012
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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of

Selling Luxury

Selling Luxury
  • Publisher : John Wiley & Sons
  • File Size : 30,7 Mb
  • Release Date : 27 May 2009
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Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on

Luxury Marketing

Luxury Marketing
  • Publisher : Springer Science & Business Media
  • File Size : 24,5 Mb
  • Release Date : 10 November 2012
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​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a

The Artification of Luxury Fashion Brands

The Artification of Luxury Fashion Brands
  • Publisher : Springer Nature
  • File Size : 40,9 Mb
  • Release Date : 18 June 2020
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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis

Luxury Brand Management

Luxury Brand Management
  • Publisher : John Wiley & Sons
  • File Size : 34,6 Mb
  • Release Date : 18 May 2012
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The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a

Deluxe

Deluxe
  • Publisher : Penguin
  • File Size : 43,6 Mb
  • Release Date : 16 August 2007
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“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history

The Routledge Companion to Contemporary Brand Management

The Routledge Companion to Contemporary Brand Management
  • Publisher : Routledge
  • File Size : 21,9 Mb
  • Release Date : 15 July 2016
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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues