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Download the fantastic book titled Strategic Luxury Management written by David Millán Planelles, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Strategic Luxury Management", which was released on 22 November 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Strategic Luxury Management by David Millán Planelles PDF

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.

Strategic Luxury Management

Detail About Strategic Luxury Management PDF

  • Author : David Millán Planelles
  • Publisher : Routledge
  • Genre : Business & Economics
  • Total Pages : 227 pages
  • ISBN : 1000472485
  • PDF File Size : 12,7 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Strategic Luxury Management

Strategic Luxury Management
  • Publisher : Routledge
  • File Size : 22,7 Mb
  • Release Date : 22 November 2021
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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally

Luxury Brand Management

Luxury Brand Management
  • Publisher : John Wiley & Sons
  • File Size : 53,6 Mb
  • Release Date : 18 May 2012
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The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a

The Luxury Strategy

The Luxury Strategy
  • Publisher : Kogan Page Publishers
  • File Size : 24,7 Mb
  • Release Date : 03 September 2012
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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing

The Road to Luxury

The Road to Luxury
  • Publisher : John Wiley & Sons
  • File Size : 24,8 Mb
  • Release Date : 28 January 2015
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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America

International Luxury Brand Strategy

International Luxury Brand Strategy
  • Publisher : Routledge
  • File Size : 40,6 Mb
  • Release Date : 21 November 2021
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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand

New Luxury Management

New Luxury Management
  • Publisher : Springer
  • File Size : 37,6 Mb
  • Release Date : 12 January 2017
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Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The

Advances in Luxury Brand Management

Advances in Luxury Brand Management
  • Publisher : Springer
  • File Size : 38,6 Mb
  • Release Date : 21 September 2017
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie

Brand Management Strategies

Brand Management Strategies
  • Publisher : Bloomsbury Publishing USA
  • File Size : 22,5 Mb
  • Release Date : 08 September 2016
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As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and

The Ghost of Luxury

The Ghost of Luxury
  • Publisher : Musgrave Vern
  • File Size : 44,9 Mb
  • Release Date : 07 September 2017
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The Business of Luxury has repeatedly declared its exceptionality through Brand Identity. But, it does no good if there are too many similar cores in the market. Paradoxically, the industry

The Ghost of Luxury

The Ghost of Luxury
  • Publisher : Unknown Publisher
  • File Size : 28,9 Mb
  • Release Date : 09 September 2017
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Luxury industry has crumbled into duplicated brand cores. Many brands serve grandiloquence in the name of Identity. Concept of 'Brand Identity' prolongs to stay pertinent for mass and premium brands.