Download the fantastic book titled Building Consumer Brand Relationship in Luxury Brand Management written by Rodrigues, Paula, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Building Consumer Brand Relationship in Luxury Brand Management", which was released on 23 October 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Building Consumer Brand Relationship in Luxury Brand Management by Rodrigues, Paula PDF
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Detail About Building Consumer Brand Relationship in Luxury Brand Management PDF
- Author : Rodrigues, Paula
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 318 pages
- ISBN : 179984370X
- Release Date : 23 October 2020
- PDF File Size : 9,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Building Consumer Brand Relationship in Luxury Brand Management by Rodrigues, Paula. This book is available in ePub and PDF format with a single click unlimited downloads.