Download the fantastic book titled Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Promoting Organizational Performance Through 5G and Agile Marketing", which was released on 30 September 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Promoting Organizational Performance Through 5G and Agile Marketing by Santos, José Duarte PDF
It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.
Detail About Promoting Organizational Performance Through 5G and Agile Marketing PDF
- Author : Santos, José Duarte
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 332 pages
- ISBN : 1668455250
- Release Date : 30 September 2022
- PDF File Size : 42,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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