Download the fantastic book titled AI Driven Marketing Research and Data Analytics written by Masengu, Reason, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "AI Driven Marketing Research and Data Analytics", which was released on 22 April 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of AI Driven Marketing Research and Data Analytics by Masengu, Reason PDF
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Detail About AI Driven Marketing Research and Data Analytics PDF
- Author : Masengu, Reason
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 515 pages
- ISBN :
- Release Date : 22 April 2024
- PDF File Size : 18,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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