Download the fantastic book titled Creating Value with Data Analytics in Marketing written by Peter C. Verhoef, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Creating Value with Data Analytics in Marketing", which was released on 07 November 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Creating Value with Data Analytics in Marketing by Peter C. Verhoef PDF
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
Detail About Creating Value with Data Analytics in Marketing PDF
- Author : Peter C. Verhoef
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 337 pages
- ISBN : 1000465462
- Release Date : 07 November 2021
- PDF File Size : 10,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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