Download the fantastic book titled Customer Accounting written by Massimiliano Bonacchi, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Customer Accounting", which was released on 04 November 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Customer Accounting by Massimiliano Bonacchi PDF
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
Detail About Customer Accounting PDF
- Author : Massimiliano Bonacchi
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 87 pages
- ISBN : 3030019713
- Release Date : 04 November 2018
- PDF File Size : 52,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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