Download the fantastic book titled Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing written by Singh, Amandeep, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing", which was released on 18 June 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing by Singh, Amandeep PDF
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Detail About Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing PDF
- Author : Singh, Amandeep
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 310 pages
- ISBN : 1799872335
- Release Date : 18 June 2021
- PDF File Size : 32,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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