Download the fantastic book titled Enhancing Customer Engagement Through Location Based Marketing written by Amandeep Singh, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Enhancing Customer Engagement Through Location Based Marketing", which was released on 03 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Cell phone advertising genre.
Summary of Enhancing Customer Engagement Through Location Based Marketing by Amandeep Singh PDF
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Detail About Enhancing Customer Engagement Through Location Based Marketing PDF
- Author : Amandeep Singh
- Publisher : Anonim
- Genre : Cell phone advertising
- Total Pages : 0 pages
- ISBN : 9781668481783
- Release Date : 03 June 2024
- PDF File Size : 13,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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