Download the fantastic book titled Big Data Analytics and the Future of Marketing and Sales written by Mckinsey Chief Marketing & Sales Officer Forum, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Big Data Analytics and the Future of Marketing and Sales", which was released on 02 August 2014. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Computers genre.
Summary of Big Data Analytics and the Future of Marketing and Sales by Mckinsey Chief Marketing & Sales Officer Forum PDF
Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.
Detail About Big Data Analytics and the Future of Marketing and Sales PDF
- Author : Mckinsey Chief Marketing & Sales Officer Forum
- Publisher : Createspace Independent Pub
- Genre : Computers
- Total Pages : 156 pages
- ISBN : 9781500721091
- Release Date : 02 August 2014
- PDF File Size : 26,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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