Download the fantastic book titled Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing written by Gupta, Monika, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing", which was released on 09 December 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by Gupta, Monika PDF
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Detail About Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing PDF
- Author : Gupta, Monika
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 317 pages
- ISBN : 1668458993
- Release Date : 09 December 2022
- PDF File Size : 14,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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