Download the fantastic book titled Cases on Social Justice in China and Perspectives on Chinese Brands written by Elhaoussine, Youssef, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Cases on Social Justice in China and Perspectives on Chinese Brands", which was released on 23 January 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Cases on Social Justice in China and Perspectives on Chinese Brands by Elhaoussine, Youssef PDF
As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China. Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
Detail About Cases on Social Justice in China and Perspectives on Chinese Brands PDF
- Author : Elhaoussine, Youssef
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 299 pages
- ISBN : 1668449579
- Release Date : 23 January 2023
- PDF File Size : 39,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Cases on Social Justice in China and Perspectives on Chinese Brands by Elhaoussine, Youssef. This book is available in ePub and PDF format with a single click unlimited downloads.