Download the fantastic book titled Marketing and Advertising in the Online to Offline O2O World written by Dinana, Hesham Osama, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing and Advertising in the Online to Offline O2O World", which was released on 28 October 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Marketing and Advertising in the Online to Offline O2O World by Dinana, Hesham Osama PDF
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Detail About Marketing and Advertising in the Online to Offline O2O World PDF
- Author : Dinana, Hesham Osama
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 332 pages
- ISBN : 1668458462
- Release Date : 28 October 2022
- PDF File Size : 39,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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