Download the fantastic book titled The Future of Luxury Brands written by Annamma Joy, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Future of Luxury Brands", which was released on 07 February 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Future of Luxury Brands by Annamma Joy PDF
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Detail About The Future of Luxury Brands PDF
- Author : Annamma Joy
- Publisher : Walter de Gruyter GmbH & Co KG
- Genre : Business & Economics
- Total Pages : 311 pages
- ISBN : 3110732750
- Release Date : 07 February 2022
- PDF File Size : 23,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of The Future of Luxury Brands by Annamma Joy. This book is available in ePub and PDF format with a single click unlimited downloads.