Download the fantastic book titled The Trend Forecaster s Handbook written by Martin Raymond, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Trend Forecaster s Handbook", which was released on 29 July 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Trend Forecaster s Handbook by Martin Raymond PDF
Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.
Detail About The Trend Forecaster s Handbook PDF
- Author : Martin Raymond
- Publisher : Laurence King Publishing
- Genre : Business & Economics
- Total Pages : 240 pages
- ISBN : 1786276615
- Release Date : 29 July 2019
- PDF File Size : 44,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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