Download the fantastic book titled Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future written by Masengu, Reason, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future", which was released on 18 September 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future by Masengu, Reason PDF
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Detail About Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future PDF
- Author : Masengu, Reason
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 696 pages
- ISBN :
- Release Date : 18 September 2023
- PDF File Size : 21,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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