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Download the fantastic book titled Sustainable Marketing Branding and Reputation Management written by Reason Masengu, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Sustainable Marketing Branding and Reputation Management", which was released on 19 May 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the genre.

Summary of Sustainable Marketing Branding and Reputation Management by Reason Masengu PDF

"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"--.

Sustainable Marketing Branding and Reputation Management

Detail About Sustainable Marketing Branding and Reputation Management PDF

  • Author : Reason Masengu
  • Publisher : Anonim
  • Genre :
  • Total Pages : 0 pages
  • ISBN : 9789798369308
  • PDF File Size : 14,7 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Sustainable Marketing, Branding, and Reputation Management

Sustainable Marketing, Branding, and Reputation Management
  • Publisher : Unknown Publisher
  • File Size : 35,6 Mb
  • Release Date : 19 May 2024
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"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment.

Sustainable Marketing, Branding, and Reputation Management

Sustainable Marketing, Branding, and Reputation Management
  • Publisher : Unknown Publisher
  • File Size : 27,7 Mb
  • Release Date : 18 September 2023
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In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect

Sustainable Branding

Sustainable Branding
  • Publisher : Routledge
  • File Size : 45,9 Mb
  • Release Date : 28 January 2021
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A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to

Sustainable Marketing

Sustainable Marketing
  • Publisher : Bloomsbury Publishing
  • File Size : 47,7 Mb
  • Release Date : 21 January 2021
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Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.

Luxury Brand Management in Digital and Sustainable Times

Luxury Brand Management in Digital and Sustainable Times
  • Publisher : John Wiley & Sons
  • File Size : 20,5 Mb
  • Release Date : 08 February 2021
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Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times

Sustainable Marketing

Sustainable Marketing
  • Publisher : SAGE Publications
  • File Size : 37,9 Mb
  • Release Date : 22 January 2024
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Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance,

Social and Sustainability Marketing

Social and Sustainability Marketing
  • Publisher : CRC Press
  • File Size : 53,7 Mb
  • Release Date : 26 September 2021
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"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful

Destination Brands

Destination Brands
  • Publisher : Routledge
  • File Size : 20,7 Mb
  • Release Date : 23 May 2012
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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential

AI-Driven Marketing Research and Data Analytics

AI-Driven Marketing Research and Data Analytics
  • Publisher : IGI Global
  • File Size : 43,6 Mb
  • Release Date : 22 April 2024
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The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are