Download the fantastic book titled Destination Brands written by Nigel Morgan, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Destination Brands", which was released on 23 May 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Destination Brands by Nigel Morgan PDF
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Detail About Destination Brands PDF
- Author : Nigel Morgan
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 394 pages
- ISBN : 1136346627
- Release Date : 23 May 2012
- PDF File Size : 35,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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