Download the fantastic book titled Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Using Influencer Marketing as a Digital Business Strategy", which was released on 08 December 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Using Influencer Marketing as a Digital Business Strategy by Teixeira, Sandrina PDF
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Detail About Using Influencer Marketing as a Digital Business Strategy PDF
- Author : Teixeira, Sandrina
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 388 pages
- ISBN :
- Release Date : 08 December 2023
- PDF File Size : 16,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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