International Sport Management Book [PDF] Download

• Publisher : Human Kinetics Publishers
• File Size : 30,7 Mb
• Release Date : 05 March 2019

International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in

• Publisher : Routledge
• File Size : 26,9 Mb
• Release Date : 05 April 2019

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important

• Publisher : Routledge
• File Size : 47,5 Mb
• Release Date : 13 April 2021

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport

• Publisher : Routledge
• File Size : 47,6 Mb
• Release Date : 19 April 2022

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers

• Publisher : Routledge
• File Size : 40,6 Mb
• Release Date : 15 June 2024

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study

• Publisher : Routledge
• File Size : 50,6 Mb
• Release Date : 17 February 2017

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of

• Publisher : Routledge
• File Size : 53,7 Mb
• Release Date : 25 July 2020

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured

• Publisher : Human Kinetics
• File Size : 42,8 Mb
• Release Date : 05 March 2019

International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues

• Publisher : Taylor & Francis
• File Size : 43,6 Mb
• Release Date : 15 July 2022

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience

• Publisher : Human Kinetics
• File Size : 30,9 Mb
• Release Date : 12 March 2021

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field.