Download the fantastic book titled Strategic Sport Marketing written by Adam Karg, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Strategic Sport Marketing", which was released on 25 July 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Sports & Recreation genre.
Summary of Strategic Sport Marketing by Adam Karg PDF
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Detail About Strategic Sport Marketing PDF
- Author : Adam Karg
- Publisher : Routledge
- Genre : Sports & Recreation
- Total Pages : 405 pages
- ISBN : 1000251276
- Release Date : 25 July 2020
- PDF File Size : 18,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Strategic Sport Marketing by Adam Karg. This book is available in ePub and PDF format with a single click unlimited downloads.
