Download the fantastic book titled Contemporary Sport Marketing written by James J. Zhang, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Contemporary Sport Marketing", which was released on 17 February 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Sports & Recreation genre.
Summary of Contemporary Sport Marketing by James J. Zhang PDF
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
Detail About Contemporary Sport Marketing PDF
- Author : James J. Zhang
- Publisher : Routledge
- Genre : Sports & Recreation
- Total Pages : 251 pages
- ISBN : 1351967339
- Release Date : 17 February 2017
- PDF File Size : 39,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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