Download the fantastic book titled Marketing Analysis in Sport Business written by Kevin K Byon, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing Analysis in Sport Business", which was released on 15 July 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Sports & Recreation genre.
Summary of Marketing Analysis in Sport Business by Kevin K Byon PDF
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Detail About Marketing Analysis in Sport Business PDF
- Author : Kevin K Byon
- Publisher : Taylor & Francis
- Genre : Sports & Recreation
- Total Pages : 384 pages
- ISBN : 1000618935
- Release Date : 15 July 2022
- PDF File Size : 41,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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