Branded Entertainment Book [PDF] Download

• Publisher : Kogan Page Publishers
• File Size : 35,6 Mb
• Release Date : 09 May 2024

Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of

• Publisher : Kogan Page Publishers
• File Size : 40,9 Mb
• Release Date : 03 March 2007

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games,

• Publisher : Unknown Publisher
• File Size : 37,8 Mb
• Release Date : 09 May 2024

Media and advertising in Korea -- Branded entertainment: Literature review -- Branded entertainment in practice -- Issues, challenges and prospects -- Conclusion.

• Publisher : J. Ross Publishing
• File Size : 28,9 Mb
• Release Date : 14 October 2014

“Native advertising, advertorials, paid content, brand placement…we all know that marketers are becoming content publishers. But how do all of the deals get done and what are the opportunities

• Publisher : Routledge
• File Size : 23,8 Mb
• Release Date : 29 November 2020

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current

• Publisher : IGI Global
• File Size : 25,6 Mb
• Release Date : 30 April 2015

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits

• Publisher : Peter Owen Publishers
• File Size : 53,7 Mb
• Release Date : 14 June 2018

A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of

• Publisher : Routledge
• File Size : 34,5 Mb
• Release Date : 25 November 2019

The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual,

• Publisher : Taylor & Francis
• File Size : 46,9 Mb
• Release Date : 23 June 2023

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to

• Publisher : ESIC
• File Size : 45,5 Mb
• Release Date : 11 January 2016

«El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes,