Download the fantastic book titled Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Branded Content and Entertainment in Advertising", which was released on 23 June 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Branded Content and Entertainment in Advertising by María Rodríguez-Rabadán Benito PDF
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Detail About Branded Content and Entertainment in Advertising PDF
- Author : María Rodríguez-Rabadán Benito
- Publisher : Taylor & Francis
- Genre : Business & Economics
- Total Pages : 156 pages
- ISBN : 1000905586
- Release Date : 23 June 2023
- PDF File Size : 36,9 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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