Download the fantastic book titled Branded Entertainment in Korea written by Hyunsun Yoon, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Branded Entertainment in Korea", which was released on 29 November 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Branded Entertainment in Korea by Hyunsun Yoon PDF
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.
Detail About Branded Entertainment in Korea PDF
- Author : Hyunsun Yoon
- Publisher : Routledge
- Genre : Social Science
- Total Pages : 78 pages
- ISBN : 0429552661
- Release Date : 29 November 2020
- PDF File Size : 53,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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