Engaging Consumers through Branded Entertainment and Convergent Media Book [PDF] Download

• Publisher : IGI Global
• File Size : 24,6 Mb
• Release Date : 30 April 2015

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits

• Publisher : Business Science Reference
• File Size : 31,9 Mb
• Release Date : 31 May 2024

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--

• Publisher : Taylor & Francis
• File Size : 31,7 Mb
• Release Date : 23 June 2023

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to

• Publisher : IGI Global
• File Size : 52,9 Mb
• Release Date : 09 January 2023

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of

• Publisher : IGI Global
• File Size : 26,9 Mb
• Release Date : 31 December 2014

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target

• Publisher : Springer Nature
• File Size : 39,9 Mb
• Release Date : 31 May 2024

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their

• Publisher : IGI Global
• File Size : 54,9 Mb
• Release Date : 12 January 2018

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing

• Publisher : IGI Global
• File Size : 38,6 Mb
• Release Date : 06 January 2017

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising

• Publisher : IGI Global
• File Size : 46,5 Mb
• Release Date : 30 June 2014

"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture,

• Publisher : IGI Global
• File Size : 53,6 Mb
• Release Date : 16 July 2015

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management