Aaker on Branding Book [PDF] Download

• Publisher : Morgan James Publishing
• File Size : 46,7 Mb
• Release Date : 15 July 2014

An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

• Publisher : Morgan James Publishing
• File Size : 53,9 Mb
• Release Date : 01 February 2014

“A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Aaker on Branding

• Publisher : Unknown Publisher
• File Size : 40,9 Mb
• Release Date : 09 May 2024

Did you know Brands Are Assets? Do you know how to create a Brand Vision? Is it possible to bring a Brand to Life? This is the definitive book that

• Publisher : Simon and Schuster
• File Size : 34,9 Mb
• Release Date : 11 December 2012

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies,

• Publisher : John Wiley & Sons
• File Size : 24,5 Mb
• Release Date : 25 January 2011

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case

• Publisher : Free Press
• File Size : 45,5 Mb
• Release Date : 24 March 2020

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio

• Publisher : Bookman Editora
• File Size : 51,9 Mb
• Release Date : 01 January 2015

O guru do branding, David Aaker, apresenta neste livro compacto os 20 princípios essenciais para criar e manter marcas fortes. Reunindo e resumindo o que há de melhor no trabalho

• Publisher : Simon and Schuster
• File Size : 43,9 Mb
• Release Date : 01 October 2012

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value

• Publisher : Morgan James Publishing
• File Size : 33,9 Mb
• Release Date : 02 January 2018

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are

• Publisher : Morgan James Publishing
• File Size : 23,7 Mb
• Release Date : 04 February 2020

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories outlines the path to finding, managing,