Download the fantastic book titled Creating Signature Stories written by David Aaker, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Creating Signature Stories", which was released on 02 January 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Creating Signature Stories by David Aaker PDF
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Detail About Creating Signature Stories PDF
- Author : David Aaker
- Publisher : Morgan James Publishing
- Genre : Business & Economics
- Total Pages : 157 pages
- ISBN : 168350612X
- Release Date : 02 January 2018
- PDF File Size : 48,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Creating Signature Stories by David Aaker. This book is available in ePub and PDF format with a single click unlimited downloads.