Download the fantastic book titled Brand Leadership written by David A. Aaker, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Brand Leadership", which was released on 11 December 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Brand Leadership by David A. Aaker PDF
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
Detail About Brand Leadership PDF
- Author : David A. Aaker
- Publisher : Simon and Schuster
- Genre : Business & Economics
- Total Pages : 550 pages
- ISBN : 1471104370
- Release Date : 11 December 2012
- PDF File Size : 7,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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