Download the fantastic book titled Kellogg on Branding written by Alice M. Tybout, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Kellogg on Branding", which was released on 07 January 2011. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Kellogg on Branding by Alice M. Tybout PDF
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Detail About Kellogg on Branding PDF
- Author : Alice M. Tybout
- Publisher : John Wiley & Sons
- Genre : Business & Economics
- Total Pages : 413 pages
- ISBN : 111804603X
- Release Date : 07 January 2011
- PDF File Size : 41,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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