Download the fantastic book titled The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Routledge Companion to Consumer Behavior Analysis", which was released on 20 August 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Routledge Companion to Consumer Behavior Analysis by Gordon R. Foxall PDF
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Detail About The Routledge Companion to Consumer Behavior Analysis PDF
- Author : Gordon R. Foxall
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 470 pages
- ISBN : 1317913469
- Release Date : 20 August 2015
- PDF File Size : 50,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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