Download the fantastic book titled Consumer Behavior Analysis written by Donald A. Hantula, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Consumer Behavior Analysis", which was released on 21 January 2014. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Consumer Behavior Analysis by Donald A. Hantula PDF
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Detail About Consumer Behavior Analysis PDF
- Author : Donald A. Hantula
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 305 pages
- ISBN : 1317850750
- Release Date : 21 January 2014
- PDF File Size : 18,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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