Download the fantastic book titled Interpreting Consumer Choice written by Gordon Foxall, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Interpreting Consumer Choice", which was released on 10 September 2009. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Interpreting Consumer Choice by Gordon Foxall PDF
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Detail About Interpreting Consumer Choice PDF
- Author : Gordon Foxall
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 201 pages
- ISBN : 113523809X
- Release Date : 10 September 2009
- PDF File Size : 51,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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