Download the fantastic book titled Online Consumer Psychology written by Curtis P. Haugtvedt, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Online Consumer Psychology", which was released on 23 March 2005. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Online Consumer Psychology by Curtis P. Haugtvedt PDF
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Detail About Online Consumer Psychology PDF
- Author : Curtis P. Haugtvedt
- Publisher : Psychology Press
- Genre : Business & Economics
- Total Pages : 685 pages
- ISBN : 1135608105
- Release Date : 23 March 2005
- PDF File Size : 37,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Online Consumer Psychology by Curtis P. Haugtvedt. This book is available in ePub and PDF format with a single click unlimited downloads.