Download the fantastic book titled Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Leveraging Consumer Behavior and Psychology in the Digital Economy", which was released on 26 June 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Leveraging Consumer Behavior and Psychology in the Digital Economy by Suki, Norazah Mohd PDF
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Detail About Leveraging Consumer Behavior and Psychology in the Digital Economy PDF
- Author : Suki, Norazah Mohd
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 299 pages
- ISBN : 1799830438
- Release Date : 26 June 2020
- PDF File Size : 22,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Leveraging Consumer Behavior and Psychology in the Digital Economy by Suki, Norazah Mohd. This book is available in ePub and PDF format with a single click unlimited downloads.