Download the fantastic book titled Quantitative Research Methods in Consumer Psychology written by Paul Hackett, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Quantitative Research Methods in Consumer Psychology", which was released on 07 December 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Psychology genre.
Summary of Quantitative Research Methods in Consumer Psychology by Paul Hackett PDF
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Detail About Quantitative Research Methods in Consumer Psychology PDF
- Author : Paul Hackett
- Publisher : Taylor & Francis
- Genre : Psychology
- Total Pages : 418 pages
- ISBN : 1317280415
- Release Date : 07 December 2018
- PDF File Size : 7,9 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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