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Download the fantastic book titled Implementing Key Account Management written by Javier Marcos, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Implementing Key Account Management", which was released on 03 August 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Implementing Key Account Management by Javier Marcos PDF

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

Implementing Key Account Management

Detail About Implementing Key Account Management PDF

  • Author : Javier Marcos
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Total Pages : 353 pages
  • ISBN : 0749482761
  • PDF File Size : 43,7 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Implementing Key Account Management

Implementing Key Account Management
  • Publisher : Kogan Page Publishers
  • File Size : 30,9 Mb
  • Release Date : 03 August 2018
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Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework

Key Account Management

Key Account Management
  • Publisher : John Wiley & Sons
  • File Size : 55,8 Mb
  • Release Date : 13 November 2012
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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so

Key Account Management and Planning

Key Account Management and Planning
  • Publisher : Simon and Schuster
  • File Size : 47,9 Mb
  • Release Date : 15 June 2002
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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts

Key Account Management in Financial Services

Key Account Management in Financial Services
  • Publisher : Kogan Page Publishers
  • File Size : 53,7 Mb
  • Release Date : 08 May 2024
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Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted by the huge up-take for

Key Account Management

Key Account Management
  • Publisher : Kogan Page Publishers
  • File Size : 34,9 Mb
  • Release Date : 03 February 2015
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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are

Key Account Management in Business-to-Business Markets

Key Account Management in Business-to-Business Markets
  • Publisher : Springer Science & Business Media
  • File Size : 24,6 Mb
  • Release Date : 06 November 2007
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Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but

The Seven Keys to Managing Strategic Accounts

The Seven Keys to Managing Strategic Accounts
  • Publisher : McGraw Hill Professional
  • File Size : 23,9 Mb
  • Release Date : 29 April 2003
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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program

Handbook of Strategic Account Management

Handbook of Strategic Account Management
  • Publisher : John Wiley & Sons
  • File Size : 52,7 Mb
  • Release Date : 17 March 2014
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A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in

Customer Relationship Management

Customer Relationship Management
  • Publisher : Routledge
  • File Size : 47,7 Mb
  • Release Date : 08 May 2024
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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather

Successful Global Account Management

Successful Global Account Management
  • Publisher : Kogan Page Publishers
  • File Size : 33,5 Mb
  • Release Date : 08 May 2024
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Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key