Successful Global Account Management Book [PDF] Download

• Publisher : Kogan Page Publishers
• File Size : 24,5 Mb
• Release Date : 07 May 2024

Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key

• Publisher : Kogan Page Publishers
• File Size : 37,6 Mb
• Release Date : 07 May 2024

Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The

• Publisher : John Wiley & Sons
• File Size : 53,6 Mb
• Release Date : 13 November 2012

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so

• Publisher : John Wiley & Sons
• File Size : 42,8 Mb
• Release Date : 19 November 2004

If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features

• Publisher : Kogan Page Publishers
• File Size : 43,8 Mb
• Release Date : 07 May 2024

"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with world-class sales forces, the Large Account Management Process provides an enduring

• Publisher : IGI Global
• File Size : 51,9 Mb
• Release Date : 31 March 2012

"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.

• Publisher : John Wiley & Sons
• File Size : 47,7 Mb
• Release Date : 17 March 2014

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in

• Publisher : Simon and Schuster
• File Size : 22,7 Mb
• Release Date : 15 June 2002

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts

• Publisher : iUniverse
• File Size : 53,5 Mb
• Release Date : 25 April 2022

Richard Santucci and David Hughes leverage their combined fifty plus years of experience in industrial sales in this guide that reveals how to take care of your most important customers.

• Publisher : Unknown Publisher
• File Size : 55,8 Mb
• Release Date : 07 May 2024

Learn to effectively manage your global accounts from global account authorities! With practical and proven insight for developing and maintaining a global account program, MANAGING GLOBAL ACCOUNTS delivers invaluable tips