Download the fantastic book titled International Marketing and the Country of Origin Effect written by G. Bertoli, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "International Marketing and the Country of Origin Effect", which was released on 01 January 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of International Marketing and the Country of Origin Effect by G. Bertoli PDF
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Detail About International Marketing and the Country of Origin Effect PDF
- Author : G. Bertoli
- Publisher : Edward Elgar Publishing
- Genre : Business & Economics
- Total Pages : 225 pages
- ISBN : 1781955611
- Release Date : 01 January 2013
- PDF File Size : 43,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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