Download the fantastic book titled International Marketing Strategy written by Giovanna Pegan, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "International Marketing Strategy", which was released on 26 November 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of International Marketing Strategy by Giovanna Pegan PDF
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Detail About International Marketing Strategy PDF
- Author : Giovanna Pegan
- Publisher : Springer Nature
- Genre : Business & Economics
- Total Pages : 195 pages
- ISBN : 3030335887
- Release Date : 26 November 2019
- PDF File Size : 43,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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