Download the fantastic book titled Product Country Images written by Nicolas Papadopoulos, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Product Country Images", which was released on 01 May 2014. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Product Country Images by Nicolas Papadopoulos PDF
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Detail About Product Country Images PDF
- Author : Nicolas Papadopoulos
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 504 pages
- ISBN : 1317953193
- Release Date : 01 May 2014
- PDF File Size : 15,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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