Business Analytics for Sales and Marketing Managers Book [PDF] Download

• Publisher : John Wiley & Sons
• File Size : 22,6 Mb
• Release Date : 16 March 2011

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and

• Publisher : Taylor & Francis
• File Size : 30,8 Mb
• Release Date : 20 December 2022

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced

• Publisher : John Wiley & Sons
• File Size : 37,9 Mb
• Release Date : 13 July 2010

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics

• Publisher : Xlibris Corporation
• File Size : 21,6 Mb
• Release Date : 01 January 2009

Sales Analytics Guide: "Sales Development & Category Management Practices For Enhancing Business Performance" Sales Analytics Mission: "To provide insightful and fact based analysis to uncover business development opportunities and combat potential

• Publisher : FT Press
• File Size : 47,5 Mb
• Release Date : 29 May 2014

PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP “Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent

• Publisher : Routledge
• File Size : 48,5 Mb
• Release Date : 07 November 2021

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making

• Publisher : John Wiley & Sons
• File Size : 52,5 Mb
• Release Date : 06 October 2016

The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets.

• Publisher : Routledge
• File Size : 38,9 Mb
• Release Date : 27 March 2015

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales

• Publisher : Apress
• File Size : 48,5 Mb
• Release Date : 30 May 2015

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to

• Publisher : World Scientific Publishing Company
• File Size : 55,9 Mb
• Release Date : 20 May 2015

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the