Download the fantastic book titled Marketing Analytics A Practitioner s Guide To Marketing Analytics And Research Methods written by Ashok Charan, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing Analytics A Practitioner s Guide To Marketing Analytics And Research Methods", which was released on 20 May 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Marketing Analytics A Practitioner s Guide To Marketing Analytics And Research Methods by Ashok Charan PDF
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.
Detail About Marketing Analytics A Practitioner s Guide To Marketing Analytics And Research Methods PDF
- Author : Ashok Charan
- Publisher : World Scientific Publishing Company
- Genre : Business & Economics
- Total Pages : 720 pages
- ISBN : 9814641383
- Release Date : 20 May 2015
- PDF File Size : 38,9 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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