Download the fantastic book titled Applied Marketing written by Rochelle Grayson, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Applied Marketing", which was released on 21 June 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the genre.
Summary of Applied Marketing by Rochelle Grayson PDF
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Detail About Applied Marketing PDF
- Author : Rochelle Grayson
- Publisher : John Wiley & Sons
- Genre :
- Total Pages : 386 pages
- ISBN : 1119713269
- Release Date : 21 June 2021
- PDF File Size : 16,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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