Download the fantastic book titled Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Applied Social Marketing and Quality of Life", which was released on 02 December 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Applied Social Marketing and Quality of Life by M. Mercedes Galan-Ladero PDF
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Detail About Applied Social Marketing and Quality of Life PDF
- Author : M. Mercedes Galan-Ladero
- Publisher : Springer Nature
- Genre : Social Science
- Total Pages : 424 pages
- ISBN : 3030832864
- Release Date : 02 December 2021
- PDF File Size : 43,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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