Download the fantastic book titled Applied Strategic Marketing written by Karel Jan Alsem, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Applied Strategic Marketing", which was released on 08 March 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Applied Strategic Marketing by Karel Jan Alsem PDF
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.
Detail About Applied Strategic Marketing PDF
- Author : Karel Jan Alsem
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 550 pages
- ISBN : 0429823363
- Release Date : 08 March 2019
- PDF File Size : 30,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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